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5 Secrets to Using Social Media for Your Ranch

October 5, 2020

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Are you wanting to get your ranch brand recognized? Maybe you are direct marking beef in your community? Or maybe you are selling purebred cattle and what to get your ranch name out there to breeders  Have you been posting to social media and you are hearing crickets? Let me give you my 5 tips for effectively using social media to increase awareness of your ranch and in turn help increase your sales.  

Social Media for Your Ranch. Here are my 5 tips for effectively using social media to increase awareness of your ranch and in turn help increase your sales.  #socialmediamarketing #cattlemarketing #ranchmarketing

Be Consistent on Social Media

Posting consistency is the most important tip when you are trying to grow your ranch brand.  You want your followers to know when to expect your posts and this will also help your brand to stay in the top of the mind of your followers.  Social media platforms also favour consistency so this will help your posts show up more in the algorithm.  Try to create a schedule and then stick to it.  I prefer to post at least once daily on my ranch accounts.  Your followers will also come to expect it and then look forward to your content.  Remember, consistency is key!

Engage with your Followers

Engagement with your followers helps you to get to know your followers, learn what they want and create meaningful relationships with them. I have also found that engaging on other accounts really helps to get your ranch brand noticed. It is best to find accounts to engage on that are your ideal customer or “avatar”.   When you are engaging with your followers, be sure to ask questions, and thank them for their engagement .  Try to engage within the first 30 minutes of your post going live.  This creates a conversation and a connection that they will remember and want to respond back to. 

Use Crisp Photos

I am very picky when it comes to the photographs that I share from our ranch and our daily life.  It is important to have clear, crisp photos that show a clean and healthy environment.  Muddy seasons do happen sometimes, but try to plan your photos around it so that those types of photos do not get used.  Remember to wipe off your camera lens if you are using your phone and be conscious of lighting.  Shoot from a few different angles and then use the best photograph.  Trust me, I delete more than I keep on my phone and on my camera.  

Baling Hay on the Ranch during haying season

Use Personal Stories, Call to Actions and Questions to Increase Engagement

When your customer can relate to you, they can more easily develop a relationship with you.  Personal stories are a great way to connect and build a manful relationship with your followers.  Encourage your followers to take action by using a call to action. This could be directing them to your website, asking them to comment with a response, or asking them to send you a dm for more information. This all ties back to engagement.  By getting engagement, you are learning about your customer and you are helping your brand get noticed in the social media algorithm.Always remember the 80/20 rule when posting. Try to keep only 20% of your posts about selling your business. The other 80% should be helpful tips, stories, resources and educational posts that help to provide value. 

Build your Email List

You do not own your social media accounts.  What this means is at any point in time, any given social media platform could decide to suspend or delete your account.  Therefore, it is extremely important to have a method of capturing your followers email addresses.  You own your email list.  There are program that can help you capture email addresses, some are free and others have more features that can help you with capturing email addresses. By creating a simply, branded pop-form, your visitors can easily provide you with their contact information. 

Now to Start Planning Your Social Media

Now that you have my top 5 tips when using social media to develop and grow your brand, it is time to start planning.  Send me a message if you would like to know more about any of the above tips or would like help getting your brand noticed more on social media. 

Social Media for Your Ranch. Here are my 5 tips for effectively using social media to increase awareness of your ranch and in turn help increase your sales.  #socialmediamarketing #cattlemarketing #ranchmarketing
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Filed Under: Mom Life, Ranch Life Tagged With: marketing, ranch brand, ranch marketing

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About Me

I am a homeschooling mom to two busy boys & a baby and beef cattle rancher in British Columbia. My passion in life is family and all aspects of agriculture.  My hope is that this blog gives you some insight into our ranch life while being a homeschooling mom.  I would love to hear from you about your journey in agriculture, raising children and/or homeschooling!! Click here to read more about me.

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Howdy, friends! Are you harnessing the power of so Howdy, friends! Are you harnessing the power of social media for your ranch? Did you know that by utilizing platforms like Facebook and Instagram, you can expand your reach and develop your brand without breaking the bank? It’s true! Social media is an incredible tool that allows you to connect with potential customers, showcase your ranch, and share your unique story. So why not give it a go? Share those breathtaking photos, share valuable insights, and let the world know what makes your ranch stand out from the herd! Tell me, have you started using social media to grow your ranch yet? Share your experiences below!
How do you choose to purchase a certain brand of p How do you choose to purchase a certain brand of product or a bull from a specific ranch? We all make choices every day based on our opinions, interests, and based on what we have seen, heard and experienced. We must remember that when marketing our own farm products. There are lots of cattle operations producing cattle and beef for customers to choose from. You need to develop a relationship and a niche for your own brand/operation. Building this will then form relationships with customers that trust you, know what to expect from you and in turn want to support you.
I’m not the only one who has a notepad full of i I’m not the only one who has a notepad full of ideas, dreams, and plans… right? I don’t go anywhere without it, because at any given moment, I might think of a new blog post, and I have to write it down immediately! That’s just the life of a rancher who uses social media as a business tool, I guess! Are you: A. An old-fashioned pen+paper dreamer; or B. A digital dreamer?
Welcome! I am Kari Lynn, a mom of three busy boys Welcome!  I am Kari Lynn, a mom of three busy boys.  I am the third generation on our family ranch and love everything about ranching and cattle.  If I feeling stressed, you will find me outside working our show cattle with the boys. There is no where I would rather be than outside on the ranch with my family.  Over the past numbers of years, I learned the ins and outs of marketing farm products and are passionate about helping you find success with your farm marketing.
If you feel like you’re not moving fast enough, If you feel like you’re not moving fast enough, remember this: Just as a seed doesn’t turn into a tree the day after it’s planted, neither do your dreams. Those seeds need nurturing, care, and time to grow before they turn into the plant they’re intended to be, just as your farm or ranch! Keep going, friend… Your time to shine is right around the corner. Drop a ❤️ if this gave you the encouragement you needed today!
You know the saying, “a picture speaks a thousan You know the saying, “a picture speaks a thousand words”?  Good quality photos of your cattle or farm product is key when marketing. A customer can be wowed by your cattle quickly with a photo and they can also be turned away quickly. We all look for something different in our cattle, so have a good quality photos can leave a large impact on your potential customers. Has your opinions ever been swayed based on a photograph of a potential herd sire or of a ranch management practise?
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